Privacy Policy

Data Protection Policy
and Privacy Notice

Our privacy is important.

The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU).

This Privacy Policy governs the use of the services ("Services") provided by LittleLives Inc Pte. Ltd. (Company No. 201100789H) ("we" or "our" or "us"), either itself or through its subsidiaries or licensees, via various electronic platforms such as mobile applications or website namely or any other platforms designated by us (the "Portal").


We will be collecting and processing personal information provided by you or any third parties and/or further information and data that may be required by us from time to time.

By using our Services in any manner, you agree that you have read this Privacy Policy and accept the terms stated herein. We reserve the right to modify this Privacy Policy, without notice, at any time. You understand that your continued use of our Services after this Privacy Policy has been revised constitutes your acceptance of the Privacy Policy as amended, provided that if such revision materially impacts your use of our Services, we may notify you through such avenues as we deem appropriate. What constitutes a material change, will be determined by us at our sole and absolute discretion.

When Do We Collect Personal Information?

We collect personal information when you:

  1. or the School (defined below) sets up and/or registers an account with us,
  2. use the Services,
  3. provide comments or submit a problem to us,
  4. request information from us and provide your name or return contact information,
  5. join any contests or surveys organised by us, or
  6. register an account with us either through manual registration or by connecting your social media accounts to us and/or our Services, including but not limited to your social media accounts on Facebook, LinkedIn and/or Google+.

We may also process the personal information of your child if they are provided by your child's school or the school's headquarters or administrator (individually and/or collectively referred as the "School", where appropriate) or by you. You agree and consent to us processing your child's personal information in accordance to the terms and conditions of this Privacy Policy.

What Personal Information Do We Collect?

In this Privacy Policy, "Personal Data" refers to any data, whether true or not, about an individual who can be identified:

  1. from that data; or
  2. from that data and other information to which we have or are likely to have access to (including data in our records as may be updated from time to time).

We may process personal information such as:-

  1. your name and contact details;
  2. particulars of your social media accounts (such as gender, birthdate and location) if any such account is connected to our system; and
  3. your child’s personal information such as his or her name, NRIC or birth certificate number, emergency contact information for your child and Content as provided by you, the School or any third parties.

Your name, contact details and child's personal information are obligatory and if we are not allowed to process such information, we may not be able to provide you with the Services. We may also process other personal information such as:-

  1. your activities through the Portal,
  2. any information you may send to us or our affiliates who use our Services ("Affiliate"),
  3. transactional history in order to document a transaction you may have had with us or other users; and
  4. information collected through the use of Cookies (as defined below).

Some of the information collected by us may not be explicitly submitted by you as we do from time to time also automatically receive and record information on our server logs from your browser, including your IP address, cookie information, your requested web pages, your browser type and language, access times, and the referring web site address.

If you give us information about another person, you confirm that you can:

  • give consent on his/her behalf for the collection and/or processing of his or her personal information;
  • receive in his/her behalf any data protection notices; and
  • warrant that you have obtained his/her consent for us or have the right to allow us to collect, store and/or use his/her personal information.
What About Cookies and Web Beacons?

"Cookies" are data files that may be downloaded to your computer when you visit the Portal and permit the Portal to identify your browser whenever you interact with the Portal. We use cookies to recognize repeat visits by users of the Portal and to collect information about our users' interactions with the Portal. These cookies contain identification information that enables us to streamline your experiences using the Portal. You may set your browser software to reject cookies, but you may not be able to optimize the features of the Portal. In some cases, you may not be able to access the Portal if cookies are disabled.

We may also use small pieces of code called "web beacons" or "clear gifs" to collect anonymous and aggregate advertising metrics, such as counting page views, promotion views, or advertising responses. A web beacon is an electronic image called a single-pixel or clear GIF. Web beacons can recognize certain types of information, such as a user's cookie number, time and date of a page view, and description of the page where the web beacon is placed. These web beacons may be used to deliver cookies that conform to our cookie policy.

How do We Use the Personal Information Collected by Us?

In general, other than providing you with the Services and other services incidental or related to the Services, we may use the information provided to us for the following purposes:-

  1. provide, maintain, protect and improve the Portal, to develop new services, and to protect ourselves and our users;
  2. develop and display content tailored to your interests on the Portal;
  3. verify your eligibility and deliver prizes in connection with any contests and giveaways that the Portal may have;
  4. enforce any Terms of Use between us;
  5. research and reporting purposes including historical and statistical purposes;
  6. general operation and maintenance of the Portal including audit and its related portal(s);
  7. provide you with regular communications (other than direct marketing materials) from us relating to the Portal;
  8. investigate complaints, suspected suspicious transactions and research for service improvement;
  9. respond to any enquiries from our users; and
  10. conduct market surveys and analytics, and inform our users of any updates regarding our Services.
Who do We Share the Personal Information With?
  1. We may share your personal information with:-
    • (a)  our related companies for the purpose of developing or marketing new products, services or portals that are developed by our related companies;
    • (b)  service providers under contract who help with our business operations (such as merchants, partners, fraud investigations, bill collection, monitoring of user behavior on the Portal and the processing of payments for any products or services);
    • (c)  third parties (including those overseas) who provide data processing services; and
    • (d)  any person, who is under a duty of confidentiality to which has undertaken to keep such data confidential, which we have engaged to fulfill our obligations to you.
  2. We do not share your child's personal information with third parties for marketing purposes. However, we may need to share your child's personal information with the School in order to ensure that we are able to provide the Services to you and also to fulfil our obligations to the School. Your child's personal information such as her name and picture may be inevitably or incidentally disclosed to other user of the Portal (e.g other parents and guardians). For example, your child may appear in a photograph published on the Portal with other children of our users.
  3. We may disclose personal information if required to do so by law or if we have good faith belief that such disclosure is necessary to protect and/or defend our rights and interests. We may, as permitted by applicable law, disclose personal information to third parties in connection with an investigation of fraud, infringement, piracy, tax avoidance and evasion or other unlawful activity and you expressly authorize us to make such disclosures.
  4. If we are merged or acquired by another entity, personal information may be transferred to such entity as a part of the merger or acquisition.
As an individual, what are your rights?
  1. The right to be informed
    LittleLives need to know parent’s names, addresses, telephone numbers, email addresses and date of birth. We need to know child’s full names, addresses, date of birth and Birth Certificate number.
  2. The right of access
    At any point an individual can make a request relating to their data and we will endeveaour to provide a response. We can refuse a request, if we have a lawful obligation to retain data i.e. from the relevant authorities, but we will inform the individual of the reasons for the rejection.
  3. The right to erasure
    You have the right to request the deletion of your data where there is no compelling reason for its continued use. However we have a legal duty to keep the following for a reasonable time*:- We may share your personal information with:-
    • (a)  child’s and parents details;
    • (b)  school fees;
    • (c)  child’s overall health records;
    • (d)  child’s attendance including photos taken which is linked to the check-in/out; and
    • (e)  child’s portfolio (pictures and learning outcome).
    We retain these records for 7 years after leaving school, children's accident and injury records for 7 years for the licensing officers records which they will use as part of the pre- requisite for the licensing evaluation that allows the school to remain open/operational.
  4. The right to restrict processing
    Parents and visitors can object to us processing their data. This means that records can be stored but must not be used in any way, for example reports or for communications.
  5. The right to object
    Parents and visitors can object to their data being used for certain activities like marketing or research.

If you wish to make a request access or request correction of the personal information or have any inquiries or complaints in respect of the personal information, please contact us at:

Data Protection Officer

LittleLives Inc Pte Ltd